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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/100479


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/100479


    Title: Factors Affecting Consumer’s Experience within Tea Zen
    Authors: Ting, Chi-Hsiang
    Contributors: 經營管理學系
    Keywords: Tea zen;Space Atmosphere;Experiental Marketing;Place attachment;Happiness
    Date: 2016
    Issue Date: 2016-08-11
    Publisher: 亞洲大學
    Abstract: Consumers have experience in the field of tea culture through the space atmosphere environment. After investigation and analysis, the promotion of tea culture can apply to all ages, but more than most college participation groups, there is no gender difference. We find it can fit with family and friends on the active participation of the phenomenon, participants are mostly unmarried population.To use of Smart PLS (Partial Least Squares) is to explore and found result. Space atmosphere and experiential marketing have a positive correlation. All of experiential marketing, place attachment and happiness have positive correlations. Place attachment and happiness are positively correlated. Results of this study may provide to promote tea culture for people are helpful in the planning and marketing activities take forward.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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