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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/101040


    Title: The Effects of Online Group Buying Promotion toward Perceived Risks, Perceived Values, and Willingness to Buy of Consumers - Gourmet Meal Voucher as An Example
    Authors: CHEN, CHIA-CHEN
    Contributors: 休閒與遊憩管理學系
    Keywords: Online Group Buying;Promoting Activities;Gourmet Meal Voucher;Perceived Risk;Perceived Value;Willingness to Buy
    Date: 2016
    Issue Date: 2016-08-19 13:22:21 (UTC+8)
    Publisher: 亞洲大學
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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