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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/107211


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/107211


    Title: The Promotion Strategy of Diabolo Sports – a Case of Tanwen Elementary School in Miaoli County
    Authors: Hsu, Yu-Ling
    Contributors: 經營管理學系碩士在職專班
    Keywords: Diabolo;Folk Sports;Promotion Strategy
    Date: 2017
    Issue Date: 2017-03-07 10:12:19 (UTC+8)
    Publisher: 亞洲大學
    Abstract: The folk sports, especially Diabolo sport plays an important role in
    traditional activities, and becomes a part of culture property Taiwan. Based on its convenience and freedom from the size of the site, diabolo became a popular folk sport.
    Tanwen Elementary School has developed Diabolo sports since 1983, and has got numerous awards. This school also has represented Taiwan to visit
    oversea Chinese and engage in national diplomacy in many area, such as Asia,
    Europe, Australia, Mid-Southern Africa and Eastern Caribbean.
    Recently,Diabolo sports has called for a change in promoting and developing
    relevant strategies due to a decreasing number of students involved. In light of this circumstance, the study investigates perspectives by conducting out in-depth interviews integrated by coaches, learner’s parents and learners in order to study the marketing management for the future, on a basis of transforming and developing strategies. Therefore, results of the study are expected to further provide helpful suggestions and insights for further promotion of Diabolo sports.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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