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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/107377


    Title: Explore Motivation of Consumers BuyingWisdom Winter
    Authors: Ho, Yi-Ting
    Contributors: 休閒與遊憩管理學系
    Keywords: Wisdom winter clothes;buying motivation;consumer behavior;factor analysis;correlation analysis
    Date: 2017
    Issue Date: 2017-09-13 14:13:17 (UTC+8)
    Publisher: 亞洲大學
    Abstract: United Nations World Tourism Organization statistics report, the number of global travel in 2012 exceeded 1 billion people, while business travel accounted, and spending power than other types of tourism to be stronger. The market is designed to provide heating and insulation of the textile and apparel, the design is mostly lithium batterypowered, the user through the line controller to adjust the temperature of the heating device, because the wiring is more complex, so this design and more lines and controllers buried The practice of the clothes in the sandwich, I am afraid that when wearing improper external force or washing, and thus cause electrical short circuit, leading to the risk of burns. Market mobilization eMarketer2014 global mobile system will reach 4.55 billion, while the world's smart phone users, from 2012 breakthrough 1 billion mark, in 2014 to grow to 1.75 billion. In 2013, Google's survey of smartphone usage in Taiwan found that smartphone penetration increased from 32% last year to 51% this year, with about 80% of users coming out with smartphones. In particular, business travelers almost hand a machine, become indispensable to carry the items. And really suitable for business travelers to design winter clothes, not only a powerful, and combined with a removable heating device, through the smart mobile device
    application APP set. The study of wisdom winter clothing consumer habits, motivation, consumption considerations to explore.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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