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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/10739

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/10739

    Title: Does Product Quality Enterprise Image Service Quality of Interactive Multimedia Service supplier effect Customer Satisfaction and Customer Loyalty?
    Authors: Hung-Shang,Yen
    Contributors: Department of Business Administration
    Keywords: Interactive Multimedia;Enterprise Image;Satisfaction, Loyalty
    Date: 2010
    Issue Date: 2010-11-04 17:20:35 (UTC+8)
    Publisher: Asia University
    Abstract: Nowadays, the vigorous development and the progress of telecommunication and network, also has caused a new multimedia service competition. How the consumers choose between cable television and Multimedia on Demand (MOD).
    In recent years, customer loyalty becomes the most important base for the enterprise, the study are focused on moderating effect of the enterprise size in the relationship linking enterprise image , satisfaction and customer loyalty. Also hope this study could have any value for the multimedia service suppliers.
    Data analysis is performed by AMOS software package to build a theoretical framework. The findings is that product quality, service supplier and enterprise image has positive influence in customer satisfaction, also customer satisfaction has mediating effect on the link between enterprise image and customer loyalty. The channel enterprise size doesn’t exert a moderating effect on the customer satisfaction and customer loyalty. This finding provides that even enterprise have more resources, it still couldn’t affect the market. Overall, this study provides a business implication that customers’ perception on the operations advantage can be a determinant of their loyalty toward the company.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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