This study explored the relationship between service innovation, service value, customer satisfaction and repurchase intention the perspective of tourists. This study used convenient sampling and there were 176 valid questionnaires returned through paper questionnaires. The statistic software SPSS was used to approach descriptive statistics, reliability analysis, validity analysis and regression analysis. The conclusions are as follows: 1 Service innovation has a positive effect on service value. 2 Service innovation has a positive effect on customer satisfaction. 3 Service innovation has a positive effect on repurchase intention. 4 Service value has a positive effect on customer satisfaction. 5 Customer satisfaction has a positive effect on repurchase intention.