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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/107434


    Title: Exploring the Relationship between Service Innovation, Service Value, Customer Satisfaction and Repurchase Intention of Longmen Camping Site
    Authors: CHU, CHEN-YUEH
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: Service innovation;Service value;Customer satisfaction;Repurchae intention.
    Date: 2017
    Issue Date: 2017-09-14
    Publisher: 亞洲大學
    Abstract: This study explored the relationship between service innovation, service value, customer satisfaction and repurchase intention the perspective of tourists. This study used convenient sampling and there were 176 valid questionnaires returned through paper questionnaires. The statistic software SPSS was used to approach descriptive statistics, reliability analysis, validity analysis and regression analysis. The conclusions are as follows: 1 Service innovation has a positive effect on service value. 2 Service innovation has a positive effect on customer satisfaction. 3 Service innovation has a positive effect on repurchase intention. 4 Service value has a positive effect on customer satisfaction. 5 Customer satisfaction has a positive effect on repurchase intention.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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