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    题名: The Lifestyle, Leisure Involvement, and Consumer Behavior of Bicycle Accessory Products of Biking Exercise Participators
    作者: LAI, WEI-HSIN
    贡献者: 休閒與遊憩管理學系碩士在職專班
    关键词: biking exercise participant;lifestyle;leisure involvement;consumer behavior;accessory product
    日期: 2017
    上传时间: 2017-09-14 11:35:50 (UTC+8)
    出版者: 亞洲大學
    摘要: This paper studies the lifestyle, leisure involvement, and consumer behavior of bicycle accessory products of biking exercise participators. The research objects are biking exercise participants. Questionnaire surveys were conducted on weekends in March and April, 2016, with totally 284 effective questionnaires retrieved. The research method is convenience survey method, the content of which includes lifestyle scale, leisure involvement scale, consumer behavior scale, and the demographic variable. All the data were processed by descriptive statistics, independent sample-t test, one-way analysis of variance, and linear regression analysis. The conclusions are as the following:
    1.The lifestyle of biking exercise participants has significant influence on their leisure involvement.
    2.The lifestyle of biking exercise participants has significant influence on their consumer behavior of bicycle accessory products.
    3.The leisure involvement of the biking exercise participants has significant influence on their consumer behavior of bicycle accessory products.
    4.The leisure involvement of the biking exercise participants has mediating effect on their lifestyle and consumer behavior of bicycle accessory products.
    The mediating effect shows that the influence of leisure involvement has not replaced that of lifestyle on the consumer behavior of bicycle accessory products. Compared with leisure involvement, lifestyle is a much more influential factor for biking exercise participants.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文

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