|Abstract: ||In the ever-changing Macao society, in the rapid development of economy and tourism, the market continues to appear innovative brand of culture. Each Cultural and Creative branding has its own operating characteristics, and play Macao's regional culture and historical human content. And these brands through the designer creative ideas evolved a lot of good visual design. Not only enrich our lives but also create a city residents to participate and a sense of accomplishment, but also increase the number of employment opportunities. However, in the face of cross-strait four Chinese market competition and change. Macao Cultural and Creative branding how to refine and strengthen the competitiveness of the road to sustainable development, it is worth exploring and research.
Firstly, This paper studies the cultural and creative industries of the Chinese government, secondly, and analyzes the cultural and creative industries of the Taiwan, Hong Kong and Macao in the three places. Thirdly, Including from the design concept, design and implementation, to the brand marketing strategy in the market. Fourthly, interviews with industry designers and experts and scholars to confirm the interrelated. Finally, summed up the relevant research conclusions, as a cultural and creative industries in Macao design development reference direction.
Therefore, this study hopes to summarize the relevant research conclusions through the literature, case analysis, research interview and interviews with industry designers and experts and scholars to confirm the relevance of Macao cultural symbols, as the design and development of Macao's cultural and creative industries The reference direction.