As trends and business areas continue to broaden, GEOX business images also need to be innovated. It contributes to the opportunity of the cooperation of this creation. In accordance with Interbrand Best Global Brands of 2016, the creation is to explore compositions and color matching of logos in Information Technology Industry. Moreover, through observing the Logo Lounge trend report and making up the prize winning works of Red Dot Award as the reference of follow-up development of the creation.
After exploring logos in Information Technology Industry, the results are as follows. (1) Most of the logos in Information Technology Industry are constituted in text only. (2) In terms of color, the majority is blue, which color image is technology. And the secondary, red, brings feelings of passion and service. Take a view in the design of the International prize winning logos to find that the text version design has mostly adopted in recent years. Furthermore, it often uses “circle” and “line” as design elements.
As to creating method, it’s based on a process which is presented by Design Method and Process of Corporative Identity System to carry out the creations. After signing the Letter of Intent for Cooperative, getting on eight times design proposal and revising, the design of Visual Identity System of GEOX Crossover Innovation Inc., was completed eventually. The creations will be submitted to participate design competition. Expect the creations can increase the follow-up benefit, and be used officially.