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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/107859

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/107859

    Title: Business Model of Bicycle Component Manufacture by Innovation Diffusion – A Case Study of ‘F’ Company
    Authors: Lee, Wen-Hsiu
    Contributors: 經營管理學系碩士在職專班
    Keywords: bicycle transmission;innovation diffusion;business model
    Date: 2017
    Issue Date: 2017-09-18 12:00:16 (UTC+8)
    Publisher: 亞洲大學
    Abstract: In recent years, the leisure life has become increasingly prosperous. The selling of
    bicycle is remarkably booming up worldwide, since bicycle is no longer just a tool in
    transportation, but furthermore for sake of global warming, oil price rising, more
    popular concept of green energy. The topic is to explore the innovation design,
    stepless transmission device. The variable transmission is the key part of bicycle and
    takes 30%~60% in total cost or even higher of it. The case study of company
    (F-Company as below) initiates the new revolution and offers new options and
    technology solution for worldwide customers. Currently, there are three major
    manufacturers to dominate all worldwide market and they seldom breaks through the
    design technology and it caused number of falling-down accidence owing to the
    accidents of chain jammed, chain off & dropped and chain broken in transmission
    device. F-company attaches the importance on this problem to break through the
    traditional design of flywheel and phase-in the different experience at device related
    to safety and comfort. In example of stepless transmission device, F-company just
    applies innovation diffusion to explore the business model in transmission device.
    In this study, F case company invented the bicycle component manufacture as the
    object of study. Through business model (Osterwalder & Pigneur, 2010) in bicycle
    components market and interviewing with experts at innovation diffusion, builds up
    the business model of stepless transmission device. The research of business model is
    clarified for B2B and B2C. The prospective of innovation perception is focused in
    relative advantage, compatibility and use test for B2B, and compatibility, simplicity
    and perceivability for B2C.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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