ASIA unversity:Item 310904400/107975
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 90451/105768 (86%)
造访人次 : 11114655      在线人数 : 692
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻
    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/107975


    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://asiair.asia.edu.tw/ir/handle/310904400/107975


    题名: Taiwan Health Food Business Strategy in the Mainland Market
    作者: Luo, Sheng-Yi
    贡献者: 經營管理學系碩士在職專班
    关键词: Health food;Chinese market;business strategy
    日期: 2017
    上传时间: 2017-09-19 14:40:18 (UTC+8)
    出版者: 亞洲大學
    摘要: Aging around the world has become an important developmental project in the health industry. Its industrial effects have also linked to various industries. The concept of "preventive medicine" is a major project for the health industry to balance the cost-effectiveness of health industry.
    This study focus on the health food from the health industry to explore its implementation both sides cross strait. Qualitative interviews are used in the case of Segotino Company. Segotino Company has applied its long term experience in Taiwan to the Chinese developing market in China. Readers can have a better understanding of the development of health food products in China. Based on the Segotino’s experience in China, there are not many operational problems; however, pricing seems to be the problem. There are full of fake or poor quality of the health products in the Chinese market and their prices are lower than the ones from the regular sources. The health education in China has just started, so it takes a long time to educate consumers to accept normal health food.
    Segotino has developed its products in China for decades. Combining its R & D and operation both sides cross strait is its main advantage to deepen its market share. But the changes of Chinese market and the rise of the local market will be the threat of Segotino in the Chinese market development. At the end of the paper, the findings from the case study give the conclusion and recommendations as the future references.
    显示于类别:[經營管理學系 ] 博碩士論文

    文件中的档案:

    档案 描述 大小格式浏览次数
    index.html0KbHTML38检视/开启


    在ASIAIR中所有的数据项都受到原著作权保护.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈