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    Title: User-experience-based design of experiments for new product development of consumer electronics and an empirical study
    Authors: 林國義;Kuo-Yi Lin;游蓓怡;Annie Pei-I Yu;朱珮君;Pei-Chun Chu;簡禎富;Chen-Fu Chien
    Contributors: 經營管理學系
    Date: 2017-06
    Issue Date: 2017-12-08 14:44:47 (UTC+8)
    Abstract: User Experience (UX) has been employed for new product development, yet few systematic approaches have been developed. This study aims to propose a systematic approach, namely, User-experience-based design of experiments (UXDOE) to capture user response and filter design ideas to derive new product design directions. Two empirical studies were conducted with the collaboration of a world leading electronics manufacturing services (EMS) company. The derived results can support the confirmation of the target segments from the perspective of marketing and clarifying key factors. Based on UXDOE, this study investigated the influence of UX on 14 notebook prototypes and wearable product design practices. The results of empirical studies have shown practical viability of the proposed approach. This study filters design ideas of esthetics and indicate several key factors of the products that enables better understanding of UX and preferences across different segments and their evaluation toward various product concepts.
    Relation: Journal of the Chinese Institute of Industrial Engineers
    Appears in Collections:[Department of Business Administration] Journal Article

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