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    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/110790

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/110790

    Title: Examining the Roles of Collectivism, Attitude toward Business, and Religious Beliefs on Consumer Ethics in China
    Authors: 黃純真;CHEN, HUANG CHUN;盧龍泉;Lu, Long-Chuan
    Contributors: 經營管理學系
    Date: 2017-12
    Issue Date: 2018-04-03 09:46:10 (UTC+8)
    Abstract: Chinese consumers comprise a unique subculture that exerts a considerable influence on the market and are treated as a collective group by researchers. However, few studies have examined the effects of collectivism and consumer attitudinal attributes on consumer ethics. Although the practice of religion was prohibited in China before economic reforms in the late 1970s, religion remains a major factor that affects the ethical judgment of consumers. The present study, based on the Hunt–Vitell model, examines the influence of culture (collectivism and religion) and personal characteristics (attitude toward business) on consumer ethics. A total of 284 Chinese consumers were surveyed. Structural equation modeling was used to test hypothesized relationships in the research model. The results indicate that collectivism had a significant explanatory power for four dimensions of consumer ethical beliefs: (a) actively benefiting from illegal activities; (b) passively benefiting from questionable activities; (c) actively benefiting from deceptive legal activities; and (d) engaging in no harm and no foul activities. However, consumer attitude toward business significantly explained only the passive dimension of consumer ethics, and religious beliefs significantly explained only the active dimension of consumer ethical beliefs.
    Appears in Collections:[經營管理學系 ] 期刊論文

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