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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/11086

    Title: Relationship Quality, Relationship Value, Purchasing Intention: An Empirical Study in the Retail Industry in the USA, Japan and Taiwan
    Authors: DONG-JENN YANG
    JAY M. WU
    Contributors: Department of Business Administration, I-Shou University, Taiwan
    Graduate School of Management, I-Shou University, Taiwan
    Instructor, Center of General Education ,Chang Jung Christian University, Taiwan
    Taxi Association of Kaohsiung, Taiwan
    Keywords: relationship quality
    relationship value
    purchasing intention
    Date: 2010-12
    Issue Date: 2011-04-20 10:34:17 (UTC+8)
    Publisher: Asia University
    Abstract: Due to the increasing globalization of the marketplace, understanding consumer culture has
    become a most critical issue. The purpose of this study is to review the past literature and propose a
    model of “quality-value-purchasing intention.” This study examines this model by focusing on
    7-Eleven convenience stores in Japan, Taiwan and the USA. A total of 156 college students from
    Waseda University in Japan, Cheng Kung University in Taiwan and the University of California, Los
    Angeles (UCLA) in the USA were recruited as participants. The results indicate that the USA’s
    consumers relate quality and relational value as well as retail trade purchasing intention with forward
    influence relations. Moreover, relational value takes on an intermediary role in Japan, but not in
    Relation: Asian Journal of Arts and Sciences 1(2):155-166
    Appears in Collections:[Asian Journal of Arts and Sciences ] v.1 n.2

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