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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/110923


    Title: 國際學生對台灣高等教育服務質量滿意度與機構聲譽的認識
    Authors: Hanjani, Asalia Noor
    Contributors: 經營管理學系
    Keywords: 服務質量、學生滿意度、聲譽、大學、高等教育、台灣
    Date: 2017
    Issue Date: 2018-06-07 09:50:29 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 目的 - 本研究旨在調查國際學生對台灣高等教育服務質量對國際學生滿意度和機構聲譽的影響。

    設計/方法/方法 - 這項研究使用定量方法來檢驗提出的假設。因果研究設計用來指示構念之間的因果關係。本研究使用主要數據收集來收集數據。

    調查結果 - 學生的滿意度對聲譽有很大的影響。同時,非學術方面被認為是對學生滿意度影響最大的變量。此外,學生滿意度部分介於非學術方面和聲譽之間,然後充分調解學術方面的聲譽。

    研究局限性 - 這項研究分析了在台灣的197名國際學生的總樣本。

    創意/價值 - 有限的研究已經考察了高等教育服務質量對學生滿意度和機構聲譽的一般結構。本研究對影響外國學生對高等教育服務質量和學校聲譽本身的影響的關鍵因素有較好的認識。

    實踐意義 - 這項研究的發現可以幫助台灣的機構評估其服務質量。此外,對高等教育服務質量對學生的滿意度和聲望有多大的影響作出解釋和證明。

    關鍵詞:服務質量,學生滿意度,聲譽,大學,高等教育,台灣。
    Purpose – The purpose of this study is to investigate the perception of international students with regard to the effects of Taiwan’s higher education service quality towards international student satisfaction and institution’s reputation.

    Design/Methodology/approach – this study uses a quantitative approach to examine the proposed hypotheses. Causal research design is used to indicate the cause-and-effect relationship between construct. This study use primary data collection to gather the data.

    Findings – Student Satisfaction identified has strong influence towards Reputation. Meanwhile, Non-academic Aspect is identified as the most influential variable towards Student Satisfaction. Moreover, Student Satisfaction partially mediates between Non-academic Aspect and Reputation, then fully mediates Academic Aspect towards Reputation.

    Research limitations – This study analysed a total sample of 197 international students in Taiwan.

    Originality/value – Limited studies have examined a general construct of higher education’s Service Quality towards Student Satisfaction and institution’s Reputation in Taiwan. This study provides better understanding about key factors that influence foreign Student Satisfaction towards higher education’s Service Quality and institution Reputation itself.

    Practical Implications – The findings of this research can be useful for institution in Taiwan to assess their Service Quality. Furthermore, give explanation and evidence to what extent effect of higher education Service Quality towards Student Satisfaction and Reputation.

    Keywords: Service Quality, Student Satisfaction, Reputation, University, Higher Education, Taiwan.
    Appears in Collections:[經營管理學系 ] 其他研究計畫

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