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    Title: 女性在烘焙伴手禮的創業之道
    Authors: 馬木蘭
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: 烘焙伴手禮、女性微型創業、女性創業、計畫行為理論、Baking Souvenir、Women Micro Entrepreneurship、Female Entrepreneur、Theory of Planned Behavior
    Date: 2018
    Issue Date: 2018-06-21 09:09:24 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 本研究旨在探討女性在烘焙伴手禮的創業之道的歷程,釐清女性在烘焙伴手禮的微型創業經過與內涵及探究女性在烘焙伴手禮的微型創業成功之道。本研究採質性研究方法,經由對七位研究個案在開創微型烘焙伴手禮創業者,進行半結構的深度訪談以及訪談稿的敘事分析。本研究結論如下:
    The objectives of this research are to investigate the course of entrepreneurship for women’s baking souvenir and to identify the connotation of micro-entrepreneurship in women’s baking souvenir business in order to explore the successful key factors for women micro entrepreneurship (WME). By employing qualitative method, the fieldwork has implemented 7 in-depth semi-structured interviews with 7 professional women in baking businesses. The research concludes:
    1.The internal and external business environments for the entrepreneurship of baking souvenir;
    2.The motive, traits, and talent of female entrepreneurs in the field of baking souvenir;
    3.The challenges and adaptation of female entrepreneurs to set up their own businesses.
    In summary, inner perseverance and physical support are two important key factors to underpin the course of entrepreneurship for women’s baking souvenir in a fierce and highly competitive market. All recommended factors in this research could test women’s willpower to initiate their own business.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

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