In recent years, group buying has become a very popular phenomenon among teachers. From the point of view of sales promotion and conformity, businessmen hope to gain more market shares in the group buying market. This study refers to the paper “Research Questionnaire on the Influence of Sales Promotion and Conformity on Teacher’s Group-Buying Intention”. The research participants are the teachers' groups of national elementary schools. This study collected data by questionnaires, and 296 valid questionnaires are obtained and descriptive. By using descriptive statistics analysis, independent sample t-test, one-way ANOVA, and regression analysis to explore the impact of different sales promotions and conformity on the buying intention of teachers’ groups, we can understand which sales promotions and what conformity will affect the intention of teachers’ groups.
This study finds that some sales promotions and conformity have a positive effect on the group buying intention of teachers, and come up with the following conclusions: (1)Free shipping and package promotion activities are less attractive, but they are the most influential on teacher's group buying intention. (2)Conformity that caters to the mentality, its influence is small, but it is the most explanatory to the teachers' willingness to buy. (3)Normative conformity has a higher impact on middle-level teachers. Finally, based on the conclusions of this study, suggestions are made to provide a reference for the group buying industry to develop strategies for promoting buying intentions of teachers’ group in the future.