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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111120

    Title: 南投縣南投國中國中學生金錢態度與消費行為關係之研究
    Authors: 黃瓊英
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: 國中生、金錢態度、消費行為、junior high school students、money attitude、consumer behavior
    Date: 2018
    Issue Date: 2018-07-11 09:21:03 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 本研究在探討南投縣南投國中國中生的金錢態度與消費行為之現況及
    總計有效樣本 292 份,可用率為 98.65%。問卷資料以描述性統計、多元迴
    歸、獨立樣本 t 檢定、Pearson 積差相關、單因子變異數分析等統計方法分
    The purpose of this study was to explore the relationship between junior high school students’ money attitudes and consumer behavior in Nantou. There were 292 valid questionnaires collected, available rate 98.65% from junior high school students in Nantou. Statistical analysis methods such as descriptive statistics, multiple regression, independent sample t-test, Pearson’s product-difference correlation, and single-factor analysis of variance, based on research and analysis results, this study has reached the following conclusions: (1) Students have the highest level of "maintenance/time" in the attitude of money attitude, and the highest level of "rational" and "customary" in various aspects of consumer behavior. (2) The student’s money attitude is significantly different from that of gender, ethnic group, pocket money amount and saving habits , and peer influence. (3) There are also significant differences among students’ consumption behaviors in terms of saving habits, peer influence,and parental education level. (4) There is a significant correlation between student's money attitude and consumer behavior. (5) The student's money attitude can predict consumer behavior. According to the findings of this study, it is recommended that financial and consumption education is important to school education and parenting education.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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