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    ASIA unversity > 管理學院 > 財務金融學系 > 期刊論文 >  Item 310904400/111377

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111377

    Title: e-Purchase Intention of Taiwanese Consumers: Sustainable Mediation of Perceived Usefulness and Perceived Ease of Use
    Authors: 穆馬速;Moslehpour, Massoud;Pham;Pham;黃永強;KEUNG, WONG WING;*;Bilgicli;Bilgicli
    Contributors: 財務金融學系
    Date: 2018-01
    Issue Date: 2018-08-20 09:52:30 (UTC+8)
    Abstract: his study proposes a new model by partially combining personality traits (PT) and Technology Acceptance Model (TAM) attributes to examine the influences of personality characteristics (conscientiousness, openness) and perception of technology (perceived usefulness, perceives ease of use) on e-purchase intention. We use truncate sampling technique and survey questionnaire to target the sample of Taiwanese online consumers and collect data. We find that consciousness (CON) (personality attribute) significantly influences perceived usefulness (PU) (technology perception attributes), perceived ease of use (PEOU) (technology perception attributes) and openness to experience (OPE) (personality attribute). PU, PEOU and OPE have significant impacts on e-purchase intention (INT). PEOU has the strongest positive impact on (INT). In addition, PU, PEOU and OPE combined together mediate the relationship between CON and INT. Further post hoc analysis of the mediation shows that both PU and PEOU are sustainable mediators. However, OPE is not a significant mediator. View Full-Text
    Keywords: conscientiousness; openness to experience; perceived ease of use; perceived usefulness; online purchase intention
    Relation: Sustainability
    Appears in Collections:[財務金融學系] 期刊論文

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