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    Title: 多媒體曝光度與企業社會責任之研究-以電子工業為例
    Authors: 羅婷
    Contributors: 會計與資訊學系
    Keywords: 多媒體曝光度、企業社會責任、公司規模、成長率、年數、研發費用、Multimedia Exposure、Corporate Social Responsibility、Assets、Year、Growth、R&D
    Date: 2018
    Issue Date: 2018-08-20 11:22:35 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 環境、食安因為安全事件頻頻爆發的狀況下,漸漸的企業開始重視企業社會責任,本研究針對媒體關注度、公司規模、成立年數、成長率、研發費用與企業社會責任做深入的研究探討。本研究以上市公司電子工業為研究對象,搜尋期間2013至2017年。並以手動至各電子工業上市公司的網站,查詢企業社會責任報告書發佈的筆數以及有關媒體報導筆數。假設ㄧ、探討公司規模、成長率、成立年數、研發費用與企業社會責任之關係。假設二、探討多媒體關注度、公司規模、成長率、成立年數、研發費用與企業社會責任之關係。另外本研究發現,公司規模、研發費用與企業社會責任成顯著正相關,企業成立年數、成長率與企業社會責任不顯著。
    Environmental and improper food handlings have been the cause of outbreak in Taiwan’s society. Therefore, enterprises are gradually putting attention in valuing the importance of corporate social responsibility . This study focuses on companies’ multimedia exposure, assets, years, growth, R&D and corporate social responsibility, and is based on the electronic industry of listed companies. The research period is from 2013-2017, from a report issued by the corporate social responsibility , and another from multimedia. In addition, this study found that the companies research and development costs and corporate social responsibilies is not significant.
    Appears in Collections:[Department of Accounting and Information Systems] Journal Article

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