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    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/111485


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111485


    Title: Exploring Creative Entrepreneurs’ Happiness: Cognitive Style, Guanxi, and Creativity.
    Authors: 陳明惠;Chen, Ming-Huei;張佑宇;Chang, Y.Y.;*;林吟真;Lin, Y.-C.
    Contributors: 經營管理學系
    Keywords: Entrepreneur、Happiness、Creativity、Guanxi、network
    Date: 2018-02
    Issue Date: 2018-10-09 13:41:14 (UTC+8)
    Abstract: Traditional economic theories generally assume that entrepreneurs’ satisfaction is largely affected by financial performance of their entrepreneurial business, while recent research suggests that entrepreneurs’ happiness is more important than financial success. Drawing upon the theories of entrepreneurial cognition and social networks, we develop a model to explore the factors influencing entrepreneurs’ happiness. A total of 270 creative entrepreneurs in Taiwan’s creative industries are studied. Results show that entrepreneurs’ creating cognitive style has a positive effect on both entrepreneurs’ creativity and firm creativity, but entrepreneurs’ planning cognitive style has a negative effect. Findings indicate that entrepreneurs with strong family ties and business ties have high level of individual creativity and firm creativity, which then have a positive influence on entrepreneurs’ happiness.
    Traditional economic theories generally assume that entrepreneurs’ satisfaction is largely affected by financial performance of their entrepreneurial business, while recent research suggests that entrepreneurs’ happiness is more important than financial success. Drawing upon the theories of entrepreneurial cognition and social networks, we develop a model to explore the factors influencing entrepreneurs’ happiness. A total of 270 creative entrepreneurs in Taiwan’s creative industries are studied. Results show that entrepreneurs’ creating cognitive style has a positive effect on both entrepreneurs’ creativity and firm creativity, but entrepreneurs’ planning cognitive style has a negative effect. Findings indicate that entrepreneurs with strong family ties and business ties have high level of individual creativity and firm creativity, which then have a positive influence on entrepreneurs’ happiness.
    Relation: International Entrepreneurship and Management Journal
    Appears in Collections:[經營管理學系 ] 期刊論文

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