English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90074/105197 (86%)
Visitors : 7159765      Online Users : 145
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/111691


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111691


    Title: Exploring the effectiveness of brand image in mobile communication services
    Authors: 鄭正豐;Cheng, Cheng-Feng;劉怡君;Liu, Yi-Chun
    Contributors: 經營管理學系
    Date: 2018-08
    Issue Date: 2018-12-25 10:50:16 (UTC+8)
    Abstract: As the dependence on 3G grows tremendously, it undoubtedly fosters the birth of 4G. Acknowledging the enormous profit brought by the 4G, telecoms in Taiwan all exert their full strength in order to attract more customers to adopt or advance to 4G services. Hence, this study exemplifies users of 3G or 4G and aims to explore the relationships among brand image, perceived value, customer satisfaction and customer loyalty. The data are collected from questionnaires and apply statistical techniques including descriptive statistical analysis, factor analysis, reliability analysis, and structural equation modeling to examine 3G or 4G users’ experiences. The results are as the following. First, brand image has positive influence on perceived value and customer loyalty. Second, perceived value can enhance customer loyalty. Furthermore, customer satisfaction helps promote customer loyalty.
    Relation: Transylvanian Review
    Appears in Collections:[經營管理學系 ] 期刊論文

    Files in This Item:

    There are no files associated with this item.



    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback