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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111834

    Title: 探討沖繩與台灣觀光租賃汽車業服務品質比較之研究
    Quality Comparison of Tourism-Related Car Rental Services in Okinawa and Taiwan
    Authors: 張寶方
    Chen, Chao-Chien
    Contributors: 創新與創業管理碩士學位學程
    Keywords: 旅遊服務品質;租車服務品質;質性研究
    Quality Comparison of Tourism;Qualitative;Related Car Rental Services
    Date: 2019
    Issue Date: 2019-05-22 11:21:17 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 摘 要
    This study used the practical techniques of a qualitative triangulation method as the basis for interviews and a strength, weakness, opportunity, and threat (SWOT) analysis for identifying differences between Okinawa and Taiwan regarding the quality of tourism-related car rental services. In adopting the method of a case study, this study investigated the procedures of car rental services and quality of tourist services in Okinawa by visiting one of the branches of OTS Rent-A-Car in Okinawa to rent a car, thereby conducting an on-site investigation of their service quality. The duration of the investigation period was 8 days, from November 12 to 19, 2018. For this practical technique report, the researchers arranged a visit to the DFS branch of OTS Rent-A-Car in Okinawa to investigate their service quality and procedures. Furthermore, the researchers visited the Zhonggang office of the Hotai Leasing Corporation on January 5, 2019, and conducted an on-site investigation to compare car rental services in Taiwan and Okinawa.
    Appears in Collections:[創新與創業碩士在職學位學程] 博碩士論文

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