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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/111904


    Title: Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness
    Authors: Ya-Chuan Ko;Chi-Hung Lo;Chi-Chuan Chen
    Contributors: 創意商品設計學系
    Date: 2018-11
    Issue Date: 2019-09-02 14:28:10 (UTC+8)
    Abstract: With increasing living standards, a modern product is required to provide emotional links between a user’s personality and their work environment, in addition to satisfying functional and physiological needs. Since office workers in Taiwan have average daily working hours of over 8 h, they spend lots of time on office chairs, and nowadays more companies are willing to buy good chairs so that their employees can deliver higher efficiency under a more comfortable office environment. After interviewing a group of experts, office chairs are classified into 7 types, and the participants’ personality traits are classified into 4 categories. The influence of different personality traits on the evaluation of office chairs by attractiveness is analyzed by quantification theory type I. Design elements that can better deliver an office chair’s attractiveness are determined. The results allow future designers to improve their designs by identifying the preferences of target users under difference office scenarios.
    Relation: Sustainability
    Appears in Collections:[創意商品設計學系] 期刊論文

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