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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112163

    Title: 速可達旅遊集團多角化經營之研究
    A Case Study of Scooter Tourism Group to Develop the Diversified Businesses
    Authors: 潘士宏
    Contributors: 休閒與遊憩管理學系
    Keywords: 直播平台;多角化經營;旅遊產業
    Online streaming;Diversified;Tourism
    Date: 2019
    Issue Date: 2019-10-22 10:26:44 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 台灣網路基礎建設日益完備及穩定,此便利性促使民眾不管走到哪都能利用行動裝置查詢最新資訊、觀看影片及上傳最新自拍短片等宣傳、分享行為。在2019年第1季4G行動裝置上網功能之用戶數約為2,918萬戶顯示4G行動上網便利性及普及率相當高。新用戶會有飽和的一天,市場就不再以增加新用戶為主要目標,反而是開始著重其他新興、新穎的應用服務,如電子廣告、電子媒體、網路商城線上線下整合、線上影片、直播等服務。依據我國觀光局的行銷策略主軸,促使觀光產業人才的優化、多元整合及行銷當地具有特色產品,綜觀已上因素都是為了使台灣觀光價值獲得全方位提昇,同時提振國際觀光的競爭力與獨特性。
    Taiwan's network infrastructure is increasingly sophisticated and stable. This convenience allows people to view the latest news, watch videos and upload the latest self-portrait clips on mobile devices, no matter where they go. New users will spend a saturated day, the market will no longer focus on adding new users, but focus on other emerging and innovative application services such as electronic advertising, electronic media, online and offline online shopping, online video, live broadcast and other services. Due to the rise of this wave, the traditional tourism industry structure has undergone earth-shaking changes. Tourism-related industries face this impact and have diversified to deal with it. As a result, diversification, alliances, and other business methods can be carried out in difficult environments with live platforms with common ideas, and important information will be presented on the platform. Through technology and big data calculations, we can find out that each operator in the platform has the right operating model to quickly and accurately select resources, achieve effective integration, and maximize benefits with minimal investment costs. The case study found that the strategic alliance method used by the group is not the group to the group, or the group to the individual, but the person in charge of the group directly faces each live broadcaster. The position and starting point of the person in charge and the live broadcast are the same, so The cooperation between the two parties is established in the context of reciprocity, together with the same vision and philosophy, consolidating the domestic demand market and introducing the direction of Taiwan's beauty.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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