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The Quality of Service and Perceived Value of the National Li Ling Grading as an Example
Service Quality;Perceived Value;Satisfaction;Badminton
|Issue Date: ||2019-10-22 10:28:54 (UTC+8)|
Recently, as the concept of fitness raised, many gyms, sports centers and activity centers emerged at the time, and the crowds also choose the exercises that they interested for fitness. Among numerous leisure and fitness activities, playing badminton is one of many people’s choices, because it will not be limited by the court, the required budget is not high, and it’s suitable for both the young and the old. Through the example of the National Li Ning Grading in 2017 and based on the above definition, theory and current situation, the study is to investigate if the different background variables of players have an effect on service quality, perceived value and satisfaction. The study used the convenience sampling method to collect questionnaires. The questionnaires were assessed by service quality, perceived value, satisfaction and demographics. 550 questionnaires were distributed and retuned 201 valid questionnaires. The response rate was 94%. The data were analyzed by SPSS 22.0, and the statistical methods were Descriptive Statistics, Correlation Analysis and Regression Analysis. The results were as follows:
（1） The players of the different background have significant effects on service quality and perceived value of the match.
（2） Through the Regression Analysis between service quality and perceived value, Tangible and Responsiveness is non-significant correlation.
（3） There are significant differences between service quality and each aspects of satisfaction.
|Appears in Collections:||[休閒與遊憩管理學系] 博碩士論文|
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