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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112202


    Title: 以 SWOT 分析羽球筆記網站 -產業經營策略管理模式
    SWOT Analysis on Badminton note website- Business andStrategy Management Model
    Authors: 陳寶秀
    Chen,Pao-Hsiu
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: SWOT 分析;羽球筆記;網路經營
    SWOT Analysis;Badminton Note;Internet Business
    Date: 2019
    Issue Date: 2019-10-22 16:38:42 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 本實務技術報告將以 SWOT 分析法為主要研究工具,並以羽球
    筆記網站平台作為研究對象,其針對問題在於如何運用 SWOT 分析
    法,探討羽球筆記網站的經營成效為何?以及探討羽球運動人口,對
    羽球筆記網站的使用習慣與感受優劣為何?最後瞭解羽球筆記網站,
    是否有效促進羽球運動發展與賽事經營的效益提升。
    透過問題分析,本實務技術報告之目的乃從羽球筆記網站經營
    模式,瞭解羽球人口競賽需求;同時瞭解羽球筆記網站經營模式,
    如何促進競賽水平的發展,以及運用羽球筆記網站平台分析結果,
    提供運動賽事與體育產業的經營參考。

    In recently year, more and more people participate in playing badminton. The technical report is to research what conveniences Badminton note can provide and its business strategy management. To find out inside and outside strengths, weakness ,opportunities, and threats that Badminton note will face by SWOT analysis. The technical report using SWOT analysis as main method, and the object is Badminton note. The report focus on using SWOT Analysis in its performance appraisal, user’s habit and feeling, how to improve the development of badminton competition and the sport event management. Through analysis, the purposes of technical report are to find out the competition needs of badminton population from Badminton note’s business model, further understand its business model , how to improve the level of competition. Finally, we hope that the analysis results of Badminton note can be used as reference for sport event and the sport industry business management.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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