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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112212


    Title: Facebook汽車社團成員參與動機與休閒效益之研究
    A Study of Participation Motivation and Leisure Benefits Research with Facebook Car Group Use
    Authors: 許妙菁
    HSU, MIAO-CHING
    Contributors: 休閒與遊憩管理學系碩士在職專班
    Keywords: 汽車社團;參與動機;休閒效益
    Facebook car group;participation motivation;leisure benefit
    Date: 2019
    Issue Date: 2019-10-22 17:04:24 (UTC+8)
    Publisher: 亞洲大學
    Abstract: Facebook汽車社團成員參與動機與休閒效益之研究
    網際網路使用普及的現代,人與人之間的互動突破了時間及地域的限制,於是形成了網路虛擬社群,虛擬社群提供了一個互相交流意見與分享經驗的平台,藉此還能使新的資訊透過討論平台迅速傳播擴散開來。在眾多虛擬社群中,facebook的使用人數眾多,其中社團的種類更是多元,本研究即針對其中的汽車社團做為研究對象,以網路問卷的方式,探討其成員的參與動機與休閒效益。此研究共回收有效問卷215份,問卷資料以 SPSS25 統計軟體進行分析,包括敘述性統計、獨立樣本T檢定、單因子變異數分析、迴歸分析等統計方法。
    本研究結果如下:
    一、汽車社團成員以男性、已婚、41歲-50歲為主要的族群。
    二、汽車社團成員於參與動機的三個面向中,以「社會需求」的動機最高。
    三、汽車社團成員在休閒效益的五個面向中,以「鬆弛效益」的效益最高。
    四、不同背景的汽車社團成員在參與動機的部分,會因「平均月收入」、「擁有汽車數量」、「每
    天開車時間」、「加入社團時間」、「加入社團數量」、「瀏覽社團時間」、「社團中是否
    有買賣」而有顯著的差異。
    五、不同背景變項之社團成員在休閒效益的部分,會因「每天開車時間」、「加入社團數量」、
    「瀏覽社團時間」、「社團中是否有買賣」而有顯著的差異。
    六、參與動機對休閒效益有顯著正向影響。
    A Study of Participation Motivation and Leisure Benefits Research with facebook Car Group Use
    In modern days, the wide use of internet allow people communicate to each other without the geographical limitations, thus forming virtual communities. The virtual community provides an intangible service for social interactivity among its members, and the members can easily exchange ideas and share experiences and spread new information to one of each other. Facebook is one of the most famous virtual communities and has various and diverse groups. In this study, a questionnaire survey is conduct in Facebook car groups to study the members’ participation motivation and leisure benefit among the members, and the number of sample is 215. We analysis this data with T-test, ANOVA, regression and other statistical methods by using SPSS.
    The results of this study are as follows:
    1.The majority of this Facebook car groups are male, married, among 41-50 years old.
    2.Among the dimensions of participation motivation, “social need” has the highest motivation values.
    3.Among the dimensions of leisure benefits, “relaxation benefit” has the greatest benefit value.
    4.Wage, the number of cars possessed, the spending time in driving each day, the length of time joining this group, the length of time browsing the group web site, and whether to sale or buy things in this group have statistical significantly difference in participation motivation.
    5.The spending time in driving each day, the number of groups you are joining, the length of time browsing the group web site, and whether to sale or buy things in this group have statistical significantly difference in leisure benefits.
    6.Participation motivation and leisure benefits are correlated and have positive association.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

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