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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112298

    Title: 亞洲大學現代美術館意象元素之包裝設計開發
    Packaging Design and Development of Image in Asia University Museum of Modern Art.
    Authors: 黃雅莉
    Contributors: 視覺傳達設計學系
    Keywords: 亞洲大學現代美術館;意象元素;包裝設計
    Asia University Museum of Modern Art;image element;packing design.
    Date: 2019
    Issue Date: 2019-10-29 15:29:30 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 亞洲大學現代美術館是臺灣第一座安藤忠雄設計監造的建築。普立茲克獎得主的建築師名聲、地位,享譽世界。其強烈風格與建築特色使這座美術館於興建前就馳名中外。美術館落成營運至今已快六年,如今已然成為一個顯著的地標性建築與觀光勝地。

    Asia University Museum of Modern Art is the first art building designed by Andou Tadao in Taiwan. As the winner of the Pritzker Architecture Prize, Andou Tadao take his architecture style and features on Asia University Museum of Modern Art and make this art museum be renowned. This art museum has been founded for almost six years, and it has become a remarkable landmark and tourist attraction.

    Visitors come to see this masterpiece and sense its charm, meanwhile watch exhibitions as leisure activities. There will have supply and demand where people keep coming and going in streams. The art museum sells merchandise in the store, and visitors can purchase souvenirs after visiting the art museum. The shop store in museum is extremely important, it could bring not only revenue but also advertising and marketing functions for art museum. Derivatives, which improve multiple values of artwork such as instructive and informative aspects, extend visitors’ experience on visiting museums. People would transform the value and feelings in journey as memory by purchasing derivative goods.

    To understand customers’ visiting experience and consuming habits, the first stage of this study is to conduct a survey in the shop store. According to the analysis of the survey results, most of the customers are in need of derivative products and happy to share their suggestions. The most mentioned part is: I hope that the museum can have its own derivative products which related to the characteristics of the museum. Then, step two is to analyze the case study about products in Asia University Museum of Modern Art shop store. As the result, products could be divided into two types: collections and symbolic items. Collections contain painting, statue, antique which are shown in the exhibition and sell as a mini size forgery; symbolic items include corporate identity and the building appearance. The purpose of this paper is to promote Asia University Museum of Modern Art and therefore I choose the second category ‘’symbolic items’’ as packaging elements. The third step, I take knowledge from the literature which published by the Asian Museum of Modern Art and go with field trips and shooting. Based on these information, I get the conclusion that the most representative images of Asia University Museum of Modern Art involve triangle, stacking, light and shadow, architectural concrete, and logo. In this study, I takes these five elements to design the packaging and hope that packaging image could connect to museum perfectly. Packaging is not only a loading container as well as a product.

    Through developing a packaging design which is different from others on the market, it can accurately show the beauty image of the museum. Therefore, I use the experimental method as the basis to make sure that package could keep its art value instead commercial value. I hope this development which based on the image elements of the Asia University Museum of Modern Art as the packaging design could extend visitors’ experience on visiting museums. Meanwhile, I expect this kind of memories could strengthen museum image in visitors’ mind.
    Appears in Collections:[視覺傳達設計學系] 博碩士論文

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