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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/112438

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112438

    Title: 高齡族群對保健營養食品消費之研究
    Elderly People for Health Nutrition Food Consumption Research
    Authors: 廖定閎
    Contributors: 經營管理學系碩士在職專班
    Keywords: 高齡族群;保健營養食品;消費
    Elderly people;health nutrition food;consumption
    Date: 2019
    Issue Date: 2019-11-11 09:34:09 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 「健康」為全球最重要的食品消費趨勢,保健食品已成為台灣重要且極具發展潛力的產業。
    根據保健食品目前的市值,每年大概有上千億的商機,而隨著人口老化,保健食品的市場趨勢會逐步上升,根據食品工業發展研究所的調查顯示,2019年全球保健食品市場規模達1000億美元,而據Transparency Market Research(提供全球商務調查報告及諮詢服務的市場調查公司)預估,到2021年,全球保健食品市場規模將達2000億美元。

    1. 瞭解目前台灣是否老年人為保健食品需求較高的族群
    2. 透過分析個案來討論某A產品也適合在哪一種通路販售
    1. 從某A公司的產品進行分析後,為了能發現該產品是否還有其他通路可進行擴張,及瞭解其產品未來性與發展潛力。
    1. 取得某A公司個案案例
    2. 利用某A公司產品個案分析個案案例
    3. 分析某A公司產品對於哪幾項效果較有明顯感受
    4. 查看其幾項效果是否能夠在於那些方面在擴張
    5. 進行討論
    "Health" is the most important food consumption trend in the world, and health food has become an important and promising industry in Taiwan.
    According to the current market value of health foods, there are about 100 billion business opportunities every year. As the population ages, the market trend of health foods will gradually increase. According to the survey of the Food Industry Development Research Institute, the global health food market has reached 1000 in 2019. Billions of dollars, according to Transparency Market Research (a market research company providing global business survey reports and consulting services), by 2021, the global health food market will reach 200 billion US dollars.
    In view of the global aging trend and the rise of the ASEAN national market, it is estimated that the global functional food market will still have much to offer. Health foods such as anti-aging, anti-fatigue, whitening and moisturizing, bone care and weight management will continue to be favored.
    The functional health food industry includes: agriculture, fisheries, forestry and food industries. At the same time, it must be applied to agriculture, biology and medical related technologies to develop products that meet the trend of the times, the health needs of consumers, and the ageing problem.
    The main purpose of this study is to understand the consumer behavioral characteristics of consumers purchasing functional health foods, and to explore the correlation between the demographic variables of health food consumers and the purchase demand, information sources, purchase channels and purchasing decisions of health foods.
    1. Understand whether the elderly in Taiwan are currently in high demand for health foods.
    2. Analyze the case to discuss which type of A product is also suitable for sale.

    result: Divided into 5 categories: use due to immune system problems, use of sleep disorders, use of muscle and bone pain, general maintenance use, and other types of symptoms. Among them, 14 people were used for immune system problems. Use for sleep disorders: a total of 6 people. Use of muscle and bone pain: a total of 8 people. Other types of symptoms used: a total of 34 people. Use the largest number of other types of symptoms.

    in conclusion: According to the references, discussion content, case analysis tables, etc., the population of Taiwan is gradually aging and has approached a super-aging society (the elderly population accounts for 20% of the total population). The case analysis from a certain A product shows that the sales target of this product is mostly the elderly group. It is also understood that the elderly population belongs to the group with high demand in the current health food market. The number of users of other types of symptoms is large, the number is up to 34, accounting for one-half of the total case, indicating that the product's effect is not limited to a single effect, it is a product with multiple effects.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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