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    ASIA unversity > 管理學院 > 經營管理學系  > 博碩士論文 >  Item 310904400/112464


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112464


    Title: 中華職棒與澳洲職棒現況分析
    Analysis of the Chinese Professional Baseball League and Australian Baseball League
    Authors: 葉明煌
    YEH, MING-HUANG
    Contributors: 經營管理學系碩士在職專班
    Keywords: 職業運動;中華職棒大聯盟;澳洲棒球聯盟
    Professional Sports;Chinese Professional Baseball League;Australian Baseball League
    Date: 2019
    Issue Date: 2019-11-11 11:17:47 (UTC+8)
    Publisher: 亞洲大學
    Abstract: 本研究的目的在於探討中華職棒與澳洲職棒現況分析,並以中華職棒與澳洲職棒為研究對象。透過政府支持、主場經營、薪資結構、農場經營等四個構面來探討中華職棒與澳洲職棒現況,研究結果顯示:
    一、 政府支持:除了現有的補助,中央政府能與地方政府合作,擴大現有的補助。而澳洲有得天獨厚的觀光資源,如果能利用政府資源結合澳洲職棒,也能成為一個新的運動觀光事業。
    二、 主場經營:中華職棒的主場經營已經有非常多樣性的行銷策略。澳洲職棒受限於賽制,在主場經營上還能再多一點多樣性的變化。
    三、 薪資結構:中華職棒的簽約金、月薪已有相當成長,自由市場及薪資仲裁等制度則還需要再改善。澳洲職棒多以短期合約為主。
    四、 農場經營:中華職棒四隊已經都有很完善的二軍制度。澳洲職棒目前八隊中只有四隊擁有自己的二軍。
    對未來中華職棒與澳洲職棒的建議:
    中華職棒與澳洲職棒母企業的經營與支持外,更重要的是政府的資源。本研究發現在政府支持的部分,還是有很大的空間來支持棒球運動產業,相關單位還是能夠就現行制度能改善的地方做討論,整合所有資源,做出適當的優惠措施,以期讓我們的職業棒球,乃至學生棒球更蓬勃發展。
    The purpose of this study is to analyze the current situation of the Chinese professional baseball team and the Australian professional baseball team, and to study the Chinese professional baseball team and the Australian professional baseball team. Through the four aspects of government support, home operation, salary structure, and farm management, the status of the Chinese professional baseball team and the Australian professional baseball team are discussed. The results show that:
    1. Government support: In addition to the existing subsidies, the central government can cooperate with local governments to expand existing subsidies. Australia has a unique tourism resources. If you can use government resources combined with Australian professional baseball, you can also become a new sports and tourism business.
    2. Home operation: China's professional baseball home operations have a very diverse marketing strategy. Australia's professional baseball is limited by the competition system, and there is a little more diversity in the home business.
    3. Salary structure: The signing fee and monthly salary of the Chinese professional baseball team have grown considerably, and the free market and salary arbitration systems need to be improved. Australian professional baseball is mostly based on short-term contracts.
    4. farm management: China's professional baseball team has a very complete second army system. Currently, only four of the eight teams in Australia have their own second army.
    Suggestions for future:
    In addition to the operation and support of the Chinese professional baseball team and the Australian professional baseball parent company, more importantly, the government's resources. This study finds that there is still a lot of room to support the baseball industry in the government-supported part. The relevant units can still discuss the areas where the current system can be improved, integrate all resources, and make appropriate preferential measures to make our Professional baseball and even student baseball are booming.
    Appears in Collections:[經營管理學系 ] 博碩士論文

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