The management of professional sports teams has gradually been managed in an enterprise. The level of loyalty of customers to brands or products will directly affect the operating costs and profits of enterprises. In many research literatures, the performance of loyalty is an important indicator that affects the willingness of fans or consumers to purchase tickets again to watch the game. Most of the past researches have been conducted from the perspective of the fans. The main research is to encourage the fans to enter the game to watch the game, and to explore the characteristics of the star players. This study is based on expert interviews to explore the star players must have those The traits can improve the loyalty of the fans to the team and analyze the interview content to provide relevant units for reference or basis.
The study found that in the value of the star player, the importance of the items in the moral value and the moral value are all important and above, while in the value of personal value and social value, there is a relative For the lower quality of the fans, it means that the players can try to meet the higher importance characteristics, so as to enhance the fans' recognition of the players, and thus improve the loyalty of the fans.