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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/112803


    Title: The effect of tourism core competence on entrepreneurial orientation and service innovation performance in tourism small and medium enterprises
    Authors: 湯大緯;Tang, Ta-Wei;Zhang, Pei;Zhang, Pei;(Tracy), Ying;Lu, Ying (Tracy);Tsai-Chiao, W;Wang, Tsai-Chiao;Chia-Liang, T;Tsai, Chia-Liang
    Contributors: 休閒與遊憩管理學系
    Keywords: Tourism core competence;entrepreneurial orientation;innovation;risk taking;proactiveness;service innovation;service innovation performance;tourism small and medium enterprise;TSMEs;resource-based view
    Date: 2019-10
    Issue Date: 2020-08-31 13:58:22 (UTC+8)
    Publisher: 亞洲大學
    Abstract: Travelers prefer a local and non-fragmented travel experience. Tourism small and medium enterprises (TSMEs) are considered to be difficult to develop those innovative services because they are limited by the tourism resources they have. However, having tourism resources might not a source of competitive advantage, but the competence to use them. Thus, this study explores the contribution of tourism core competence to promoting entrepreneurial orientation and service innovation performance. A total of 178 TSMEs were sampled. The findings indicated that the innovation and risk-taking mediate the effects of tourism core competence on service innovation performance, whereas proactiveness does not.
    Relation: Asia Pacific Journal of Tourism Research
    Appears in Collections:[休閒與遊憩管理學系] 期刊論文

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