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    题名: Analysis of marketing strategy between Neo-Classic Dance and Taipei Dance Circle
    作者: Wu,wan-yu
    贡献者: Department of Leisure and Recreation Management
    关键词: Performing arts;depth interview method;Market Segmentation;marketing mix
    日期: 2011
    上传时间: 2011-09-30 09:01:59 (UTC+8)
    出版者: Asia University
    摘要: In this research, it studied about Taiwan’s performing arts association- Neo-Classic Dance and Taipei Dance Circle as the study object. Through reference (secondary data, such as: websites, books) and depth interview method (semi-structured interviews) to understand the way how the two Dance Company market in nowadays. Through this interview, I found that these two dancing organization both have the difficulties about unable to raise the visibility, hoping to improve their own marketing approach to raise the popularity and attraction.
    This study utilizes the related reference of market segmentation and marketing mix to explore and analyze the business status, market
    segmentation, and marketing mix of Neo-Classic Dance and Taipei Dance Circle. Through researching found that these two dancing organization:(1)the thinking of marking is too conservative, mainly promote to the school.(2)The resource of founds is difficulties to get.( 3 )Administrative Assistant of art may lake of professional
    competencies. (especially on the aspect of internet marketing)(4)it is hard to train staffs. (5)the audience contains most of the female(6)the route of selling ticket is too limited, the problem of lacking Convenience......etc. Through this research discovery provides several advice, for the dancing organization to consul. In addition, hoping this researching could provide some related Art Performance Troupes as the basis of the marketing reference, also the reference to Sequential studies.
    显示于类别:[休閒與遊憩管理學系] 博碩士論文


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