The registered car number of Taiwan is up to 5.7 millions in 2009, and the repair expenses in car’s market reached up to 6.7 billions NT dollars every year. The consumer rights and interests surges upwards day and day, the service is getting more important. The trend of internationalization and globalization had affected corresponsive the running of conventional industries. How to measure the efficiency of running repair workshops business to be the management basis of improving management achievement had became the most important issue for repair workshops. This research used Kano two-dimensional model and questionnaire surveys to confer the quality attribute of service quality of Volkswagen car’s repair workshop, in order to understand the consumer’s needs for quality attribute. The results shows that there are 5 attractive qualities, 8 one-dimensional qualities, 3 must-be qualities and 15 indifferent qualities.