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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12456


    Title: The Effects of Personality, Leisure Motivations and Constrains toward Participating in Rural Tourism
    Authors: Hsiang, Lin Tsuei
    Contributors: Department of Leisure and Recreation Management
    Lo, Feng-En
    Keywords: rural tourism;personality;leisure motivation;leisure constrains;recreational farms
    Date: 2012
    Issue Date: 2012-11-18 16:15:04 (UTC+8)
    Publisher: Asia University
    Abstract: Recently many recreational farms were established, and flourished a great increasing of rural tourism in Taiwan. Because experience activities were very important for recreational farms and rural tourism, the aim of this study was to discuss the effects of personality, leisure motivations and constrains toward tourists’ participation in rural tourism activities. The results of this study can be a good reference to the related industries to develop rural tourism in Taiwan. This study conducted a questionnaire survey on individuals who have participated in rural tourism or joined in activities at recreational farms within the past six months. Subjects were chosen by convenient sampling in the period from March 3 to March 17 2012. A total of 430 questionnaires were released, and 391 valid responses were retrieved, with a valid corresponding rate of 90.9%. Based on the results, the findings are as follows: 1) among the activities offered in rural tourism, “beautiful natural scenery,” “intricate thematic designs,” and “local cuisine tasting” were the three most attractive activity categories; as for cultural festivities, further creative design and planning was needed on the part of farm operators; 2) differences in age, level of education, occupations, and marriage status affected tourists’ participation in rural tourism activities; 3) tourists with different background variables demonstrate differences on the aspects of leisure motivations and constrains; 4) tourists’ personalities, leisure motivations and constrains were significantly correlated to their activity preferences. Based on the above findings, market segmentation should be implemented according to tourist characteristics in order to create differentiation of rural tourism the suggestion to be proposed.
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

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