English  |  正體中文  |  简体中文  |  Items with full text/Total items : 91911/107148 (86%)
Visitors : 18255524      Online Users : 237
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12477

    Title: The Aesthetic CompetitivenessIndex of Bed and Breakfast
    Authors: Liao, Shu-Hua
    Contributors: Department of Leisure and Recreation Management
    Tang Da-Wei
    Keywords: aesthetic;B&b;aesthetic competitiveness
    Date: 2012
    Issue Date: 2012-11-18 16:15:20 (UTC+8)
    Publisher: Asia University
    Abstract: AbstractWith the advent of the 21st century, people’s ardor showing in pursuit of aesthetic appreciation, sentimental appeals, and hand-on economy has been in the ascent. The creativity of aesthetic appreciation has thus become another battle for entrepreneurs competing for profits and B&B, a novel industry which combines lodging and sightseeing, is of no exception. Starting with the analysis of the current status of B&B in Taiwan from aesthetic competitiveness angle, this study mainly probes into three facets. They are aesthetic competitive strategies in service, the formation of sentimental appeals and the brainchild of aesthetic competitiveness index. All this is made through interviewing six home stay owners and three customers in depth. We have found through this study that aesthetic appreciation of B&B is characterized by the integration of the architecture and its surroundings plus highly self-innovated service it provides. However, a complete presentation of aesthetic competitiveness lies in the B&B owner who conceives the concept of aesthetic appreciation, has a pretty knack of employing the concept and, above all, owns efficient management capability. In fact, due to the backgrounds of B&B owners interviewed which differ greatly, their performance varies conspicuously. As a result, some are prosperous and others, struggling for a living. As a feedback to their passions and even anxiety when facing aesthetic competitiveness, this study has made up an index which lists 18 check points of aesthetic competitiveness, hoping to help B&B owners in Taiwan prune unnecessary expenditure and increase vigor and appeals in their trade.Ketword: B&B, aesthetic, aesthetic competitiveness
    Appears in Collections:[休閒與遊憩管理學系] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback