ASIA unversity:Item 310904400/12493
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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/12493


    Title: Contrasted the Difference Between Taiwanese and Chinese in term of Service Quality, Perceived Value, and Customer Satisfaction — the study of Shilin Night-Market
    Authors: Huang, Cheng-Hsien
    Contributors: 亞洲大學休閒與遊憩管理學系碩士班
    Chen, Chung-Hao
    Keywords: Customer Satisfaction;Service Quality;Perceived Value;Night-Market
    Date: 2012
    Issue Date: 2012-11-18 16:17:13 (UTC+8)
    Publisher: Asia University
    Abstract: China is the most important tour of market that the worlds focus. In Taiwan, the tourists from China are the primary with all the country. Everywhere the tourists from China come will have big effect about economy. Because of this, China is the most important market about international tour and each country wants to compete with it. According to the investigation from Tourism Bureau, Republic of Taiwan, night market is the first travel place. Night market is not only the activity that Taiwanese favorite, but also the foreign tourists have to go to a tour. It brings the international tourism consumption market. The study confers Taiwan and China tourists’ level of cognition about Shilin night market’s quality of service, value of consciousness and customer satisfaction. Also analyzes the relation with quality of service, value of consciousness and customer satisfaction and what culture of different between Taiwan and China tourists. In order to provide night market and parties concerned to have referral.The study is proceeding by sampling investigation and in accordance with Taiwan and China tourists. The contents have quality of service, value of consciousness, customer satisfaction and the background of tourists. The questionnaires use the way of simple survey and send out 320 questionnaires. The overall response rate is 100%, and the effective response rate is 98.43%. The way of information analysis use descriptive statistics, reliability analysis, factor analysis, t-test, one-way ANOVA, Pearson's product-moment correlation, and regression analysis. The study show to us:1. The background of tourists with quality of service, value of consciousness, and customer satisfaction has significant differences. 2. China tourists’ with Taiwan tourists’ quality of service, value of consciousness, and customer satisfaction has significant differences. 3. Quality of service with value of consciousness has forward significant differences. 4. Quality of service with customer satisfaction has forward significant differences. 5. Value of consciousness with customer satisfaction has forward significant differences.
    Appears in Collections:[Department of Leisure and Recreation Management] Theses & dissertations

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