"Taiwan is an area with highest TFT-LCD
industry density around the world, even exceed Japan and
Korea, with anticipating, Taiwan will continue occupying
leading position of the whole world in the following several
years. Because of economy grows vigorously, the issue
seriously damages our environment from day to day,
advocating the green industrial revolution becomes one of
the main trends in the 21st century, green marketing
becomes the crucial operational policy of scientific and
technological industry. This research plans to use Bass
diffusion model as the foundation structure, putting into the
price parameter, setting up the model of revising, regard A
company LCD as the case. The result of study finds out the
model of this research both right ability and predicts ability
is weak signification; demonstrate the sale of influence LCD
that green marketing will be ineffective at the same time. "
Relation:
The IEEE International Conference on Industrial Engineering and Engineering Management
