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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/13668


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/13668


    Title: Exploring innovation model combine with the green marketing to consumer's behavior influence – A case study of A TFT-LCD company
    Authors: 陳坤成;James, K.C.Chen;陳坤成;James, K.C.Chen
    Contributors: 經營管理學系
    Keywords: TFT-LCD;Diffusion Innovations;Bass H2617model;LCD;Green marketing
    Date: 2008-11
    Issue Date: 2012-11-22 17:18:09 (UTC+8)
    Abstract: "Taiwan is an area with highest TFT-LCD
    industry density around the world, even exceed Japan and
    Korea, with anticipating, Taiwan will continue occupying
    leading position of the whole world in the following several
    years. Because of economy grows vigorously, the issue
    seriously damages our environment from day to day,
    advocating the green industrial revolution becomes one of
    the main trends in the 21st century, green marketing
    becomes the crucial operational policy of scientific and
    technological industry. This research plans to use Bass
    diffusion model as the foundation structure, putting into the
    price parameter, setting up the model of revising, regard A
    company LCD as the case. The result of study finds out the
    model of this research both right ability and predicts ability
    is weak signification; demonstrate the sale of influence LCD
    that green marketing will be ineffective at the same time. "
    Relation: The IEEE International Conference on Industrial Engineering and Engineering Management
    Appears in Collections:[經營管理學系 ] 會議論文

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