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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/13755

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/13755

    Title: Exploring Evidence-based Medicine Acceptance Process Based on a Perspective of Customer Experience Management
    Authors: 朱立聖;Chu, Li-Sheng
    Contributors: 經營管理學系
    Keywords: "evidence-based medicine,;innovation diffusion;technology acceptance;customer experience management;grounded theory"
    Date: 2011-06
    Issue Date: 2012-11-22 17:19:07 (UTC+8)
    Abstract: "This study aims to explore evidence-based
    medicine (EBM) acceptance process of physicians. The
    perspective of customer experience management is applied
    to this study. A total of 32 in-depth interviews were
    conducted with 23 key informants and analyzed using the
    techniques of grounded theory. The result shows the
    acceptance process consisting of six stages: 1) perceived
    instrumental advantage; 2) perceived emotional advantage;
    3) perceived anxiety; 4) communication improvement; 5)
    behavior influence; 6) omnipotent myth. This study
    provides an effective management strategy for hospital
    managers to diffuse an EBM system. "
    Relation: The 8th IEEE International Conference on Service Systems and Service Management (ICSSSM 2011)
    Appears in Collections:[經營管理學系 ] 會議論文

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