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    Title: Comparing Cultural Differences in Trading Website Management between Mainland China and Taiwan
    Authors: 邱文宏;Chiu, Wen-Hong;朱立聖;Chu, Li-Sheng;林佩冠;LIN, Pei-Kuan;紀慧如
    Contributors: 經營管理學系
    Keywords: "cross-cultural difference;trading website;trading community;Mainland China, Taiwan "
    Date: 2012-07
    Issue Date: 2012-11-22 17:19:30 (UTC+8)
    Abstract: "This paper is a comparative case study
    using Hofstede’s theory to explore cultural differences
    in trading website management between Mainland
    China and Taiwan. and Yahoo! Taiwan
    are the selected cases. This study collected 3,243
    credit appraisals of the auctioneers whose sales ranked
    the first among eight fields of industry, respectively.
    To conclude, five propositions were formulated: In
    comparison with mainland China, Taiwan trading
    website communities have lower power distance and
    higher uncertainty avoidance. They tend to be
    individualism-oriented and long-term oriented. Of
    particular note, there are slightly differences in terms
    of masculinity vs. femininity. "
    Relation: The 9th Conference on Service Systems and Service Management (ICSSSM12) (IEEE)
    Appears in Collections:[Department of Business Administration] Proceedings

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