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    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/16830


    Title: An examination of values associated with sports attitude and consumption behavior.
    Authors: 高立學;Gau, Li-Shiue
    Contributors: 休閒與遊憩管理學系
    Date: 2009
    Issue Date: 2012-11-23 17:17:29 (UTC+8)
    Abstract: Values associated with sports attitudes and consumption behavior were examined. Data were collected by an online survey questionnaire (N = 3001), and one-way ANOVA was used. Results showed that people who spent money on attending/viewing events put more importance on sports than did those who did not spend money on such events. The consumption group was more likely than the nonconsumption group to enjoy taking risks. However, the non-consumption group placed more emphasis on the value of honesty than did the consumption group. Additionally, those who placed more importance on sports in life and on loyalty to a sports team were more likely to sacrifice now for benefit in the future, enjoy taking risks, and emphasize wealth. Results highlight the importance of understanding the effects of values on sports attitudes and consumption.
    Relation: Social Behavior and Personality: An international journal
    Appears in Collections:[休閒與遊憩管理學系] 期刊論文

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