ASIA unversity:Item 310904400/16843
English  |  正體中文  |  简体中文  |  全文笔数/总笔数 : 90429/105609 (86%)
造访人次 : 10283214      在线人数 : 108
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧:
  • 您可在西文检索词汇前后加上"双引号",以获取较精准的检索结果
  • 若欲以作者姓名搜寻,建议至进阶搜寻限定作者字段,可获得较完整数据
  • 进阶搜寻


    题名: Examine the relationships between personal values and spectator sport consumption behavior--A Taiwanese sample.
    作者: 高立學;Gau, Li-Shiue
    贡献者: 休閒與遊憩管理學系
    关键词: Personal value;Spectator sport;Spectatorship;Stepwise Multiple Regression
    日期: 2010
    上传时间: 2012-11-23 17:17:37 (UTC+8)
    摘要: The major purpose of this study was to examine the relationships between personal values and spectator sport consumption behavior. Using existing 77 value measures, a pilot survey was conducted to identify personal values which were considered more relevant to spectator sports (28 emerged). A main study was conducted that utilized a questionnaire with the 28 value measures and 6 modes of spectator sport behavior. The questionnaire was distributed to students enrolled in a university of Taiwan (n = 282). The data were analyzed using stepwise multiple regression. The modes of sport spectator behavior ranked the highest were: watching sports on TV, reading about sports on newspapers or magazines, talking about sports, and watching sports on the Internet. For watching sports on TV, four values were significant predictors based on the results of the stepwise estimation. Respondents who emphasized the values WARM RELATIONSHIPS WITH OTHERS and SUCCESSFUL consumed sports on TV; however, respondents who rated the values EQUALITY and CREATIVITY as important in their daily life tended not to consume sports on TV. For talking about sports, two independent value variables were significant: AMBITIOUS (positive) and SENSE OF BELONGING (negative). For watching sports on the Internet, two value variables were significant: SUCCESSFUL (positive) and SENSE OF BELONGING (negative).
    關聯: 生物與休閒事業研究
    显示于类别:[休閒與遊憩管理學系] 期刊論文


    档案 描述 大小格式浏览次数


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈