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    ASIA unversity > 管理學院 > 財務金融學系 > 期刊論文 >  Item 310904400/17551

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/17551

    Title: The Influence of Media Coverage on the Stock Returns and Momentum Profits
    Authors: 王癸元;Wang, Kuei-Yuan
    Contributors: 財務金融學系
    Keywords: media coverage;underreaction;momentum strategy
    Date: 2012-07
    Issue Date: 2012-11-26 10:36:57 (UTC+8)
    Abstract: "Media coverage not only provides much firmspecific information to the investor public intuitionally, but
    also is informative to the stock price. This study tries to
    examine whether media coverage is an important factor to
    stock returns on the Taiwan stock market. Our empirical
    results support this finding on the Taiwan stock market, and
    find investors can utilize momentum strategies to earn
    abnormal returns. These findings can provide some
    meaningful insights to e-business corporate manager, while
    releasing some news to the public."
    Relation: The Sixth International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing (IMIS-2012)
    Appears in Collections:[財務金融學系] 期刊論文

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