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    ASIA unversity > 管理學院 > 會計與資訊學系 > 期刊論文 >  Item 310904400/18285


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18285


    Title: HOW FINANCIAL ATTITUDES AND PRACTICES INFLUENCETHE IMPULSIVE BUYING BEHAVIOR OF COLLEGE AND UNIVERSITY STUDENTS
    Authors: 賴建文;Lai, Chien-Wen
    Contributors: 會計與資訊學系
    Keywords: IMPULSIVE BUYING;CREDIT ATTITUDE;MONEY ATTITUDE;ADOLESCENTS;COLLEGE STUDENTS
    Date: 2010-03
    Issue Date: 2012-11-26 12:34:31 (UTC+8)
    Abstract: Impulsive buying behavior has been the subject of a large amount of empirical research, but little research exists that actually examines the significant predictors of impulsive buying behaviors in adolescents. The purpose of this study was to investigate the attitudes of adolescents towards credit and money and the personal financial planning practices they follow, and to examine how these attitudes and practices influenced their impulsive buying behavior. Data were collected from 906 adolescent Taiwanese college and university students. A logistic regression model was used to identify which students were more likely and which were less likely to make impulsive purchases. The significant predictors were the following 8 variables: gender, age, having taken a course in personal finance, use of money as a reward, family of origin, affective credit attitude, cognitive credit attitude, behavioral credit attitude, and money attitude.
    Relation: Social Behavior and Personality: An international journal
    Appears in Collections:[會計與資訊學系] 期刊論文

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