The main purpose of group-buying is reducing the original price of product, in essence. In recent years, the individual, families or friends buy the same products through group-buying on Internet for to increase the bargaining power and achieving lower price. The company also offers discounts to buyers in order achieving sales goals which are attract customers or distributors to buy in advance or bulkbuying. The objective of this study was to investigate the factors that influencing group-buying of swimming tickets for consumers in Taiwan central. The results showed that the Kaiser-Meyer-Olkin (KMO) is 0.907 and total variance explained is 65.407%, affect factors are convenience factor, price sensitive factor and utility factor by factor analysis technique by SPSS 11.0 software.
ADVANCES IN INFORMATION SCIENCES AND SERVICE SCIENCES,4(7):99-106.