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    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/18297

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18297

    Title: Key Buying Factors of Group-Buying on Internet
    Authors: 許昌賢;Hsu, Chang-Hsien;Chun-Ming Yang
    Contributors: 經營管理學系
    Keywords: Group-Buying;Swimming Ticket;Internet;E-Commerce
    Date: 2012
    Issue Date: 2012-11-26 12:46:50 (UTC+8)
    Abstract: The main purpose of group-buying is reducing the original price of product, in essence. In recent years, the individual, families or friends buy the same products through group-buying on Internet for to increase the bargaining power and achieving lower price. The company also offers discounts to buyers in order achieving sales goals which are attract customers or distributors to buy in advance or bulkbuying. The objective of this study was to investigate the factors that influencing group-buying of swimming tickets for consumers in Taiwan central. The results showed that the Kaiser-Meyer-Olkin (KMO) is 0.907 and total variance explained is 65.407%, affect factors are convenience factor, price sensitive factor and utility factor by factor analysis technique by SPSS 11.0 software.
    Appears in Collections:[經營管理學系 ] 期刊論文

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