English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90074/105197 (86%)
Visitors : 7153591      Online Users : 31
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 管理學院 > 經營管理學系  > 期刊論文 >  Item 310904400/18347


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18347


    Title: Factors influencing the intended use of web portals.
    Authors: 莊淑惠;Chuang, Shu-Hui
    Contributors: 經營管理學系
    Keywords: Electronic commerce, Perception, Portals, Web site design
    Date: 2011
    Issue Date: 2012-11-26 12:47:32 (UTC+8)
    Abstract: "Purpose – A lack of differentiation in the function and appearance of web portals has led to fierce competition; attracting users' attention is no doubt the most important factor for portal success. This study aims to combine rational assessment factors and non-rational assessment factors to examine their impact on the intended use of portals.

    Design/methodology/approach – The research participants were individuals who have experience using web portals. A total of 215 valid questionnaires were collected. Structural equation modelling was used to test the research hypothesis.

    Findings – This study is based on the technology acceptance model (TAM), a significant model in MIS research. The results show that all assessment factors have an impact on the intended use of web portals.

    Research limitations/implications – TAM emphasised perceived usefulness as the key determinant of user acceptance of technology. This study finds, however, that in the portal context, non-rational assessment factors such as perceived playfulness and habit have more significant effects on users' intention than perceived usefulness.

    Practical implications – The paper concludes that non-rational assessment factors are important boundary conditions to the validity of the technology acceptance model. To attract users, web site designers should be more aware of aesthetics and the hedonic nature of web users.

    Originality/value – This study has contributed to the original TAM by incorporating non-rational assessment factors. It also validates this empirical model. The results of this study can help practitioners create a more successful business model and help researchers better understand user behaviour on the internet."
    Relation: Online Information Review
    Appears in Collections:[經營管理學系 ] 期刊論文

    Files in This Item:

    File Description SizeFormat
    index.html0KbHTML157View/Open
    1917494.pdf149KbAdobe PDF108View/Open


    All items in ASIAIR are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback