English  |  正體中文  |  简体中文  |  Items with full text/Total items : 90120/105277 (86%)
Visitors : 8131081      Online Users : 85
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/18366

    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18366

    Title: Does Customer Satisfaction Affect the Quality, Trust – Loyalty Links in the Marketing Channel Context? – An Empirical Study on Taiwan Hypermarket
    Authors: 陳永信;Chen, Yung-Hsin;蔡碩倉;Tsai, Shuo-Chang;游雅雯;Yu, Ya-Wen
    Contributors: 經營管理學系
    Keywords: "Channel management, contingency theory, trust, customer satisfaction, loyalty"
    Date: 2009-12
    Issue Date: 2012-11-26 12:47:45 (UTC+8)
    Abstract: "Marketing channel as the downstream end
    of a supply chain plays a crucial role in generating cash
    flow and meeting the demands of customers. The extant
    body of literature postulates that antecedent-consequence
    links that customer perceived value and service quality
    foster customer loyalty, leading to long term profitability.
    Nowadays, given the proliferation of global hypermarket
    organizations and their adapting retail positioning strategy,
    it is worthwhile to re-examine the validity of those
    postulations. This study conducts an empirical study on the
    customer perception of quality of product/service toward a
    multinational chained hypermarket store in Taiwan. The
    objective is to test the established theory in the domain of
    SCM by constructing the hypotheses based on the extant
    literature and allowing a structure equation modeling
    (SEM) for path analysis. The contingency theory in
    organization behavior explains the findings that are
    seemingly contradictory to the well-accepted paradigms.
    The outcome provides an insight into how hypermarket
    retailers should make improvement in customer
    satisfaction to reinforce customer loyalty while executing
    the ‘low-price, low-service’ marketing strategy. "
    Relation: 2009 IEEE International Conference on Industrial Engineering and Engineering Management
    Appears in Collections:[經營管理學系 ] 會議論文

    Files in This Item:

    File Description SizeFormat
    05373098.pdf651KbAdobe PDF136View/Open

    All items in ASIAIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback