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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/18370


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18370


    Title: Measuring Customer Innovativeness via FuzzyART Network Modeling
    Authors: 陳永信;Chen, Yung-Hsin;蔡碩倉;Tsai, Shuo-Chang;Hou, Sheng-Tsung;Chen, Long-Tai
    Contributors: 經營管理學系
    Date: 2009-12
    Issue Date: 2012-11-26 12:47:47 (UTC+8)
    Abstract: Many attempts to bridge innovation and creating market opportunity fail due to a company's incompetence to cross the chasm-the diffusion transition between the embryonic market where customers are innovators/early adopters and the profitable mass market where customers are early majority/later majority. However, the extant body of literature address the why but not the how. This paper thus presents the research method incorporating the approach of customer knowledge management (CKM) to shed light on how to tackle the challenge. The process of CKM not only but delineates the executable procedure how to gain an insight into customer response to an innovative product, also employs several quantitative methods as the benchmarking tools for the peer-to-peer evaluation in a multiple-assessment scheme. It does so to justify the effectiveness of a less-used unsupervised clustering tool, the FuzzyART network model, against other conventional methods. In addition, the exercise of the CKM process in an industrial level Telematics case study further confirms its potential as an approach of novelty in the context of marketing the innovative products and services.
    Relation: 2009 IEEE international Conference on Industrial Engineering and Engineering Management
    Appears in Collections:[經營管理學系 ] 會議論文

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