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    ASIA unversity > 管理學院 > 經營管理學系  > 會議論文 >  Item 310904400/18411


    Please use this identifier to cite or link to this item: http://asiair.asia.edu.tw/ir/handle/310904400/18411


    Title: Exploring Factors Affecting the Adoption Intention toward the Integration of Traditional Chinese and Western Medicine as a Disruptive Innovation in the Health-Care Service Industry
    Authors: 蔡碩倉;Tsai, Shuo-Chang;陳永信;Chen, Yung-Hsin;許昌賢;Hsu, Chang-Hsien
    Contributors: 經營管理學系
    Keywords: Integration of traditional Chinese and western medicine, Innovation adoption intention, Disruptive innovation
    Date: 2009-06
    Issue Date: 2012-11-26 12:48:17 (UTC+8)
    Abstract: "The health care industry in a society plays a
    significant role for the welfare of people and the advance of
    medical engineering/bio-technology alike. However, increasing
    investment in acquiring the sophisticated instruments and
    world-patented drug prescription quells people’s hope to afford
    the health care service, unless insurance policy allows the access.
    Concurred with Christensen’s framework of disruptive
    innovation in health care delivery, we observe that the integration
    of traditional Chinese and Western medicine entitles itself to
    disrupt the incumbent health care system. Based on Roger’s
    innovation diffusion model and Davies’ technology adoption
    model we propose a framework to explore the influential factors
    and their interrelationship with customer’s adoption intention
    towards the integration of traditional Chinese and Western
    Medicine. Hypotheses are made to conceptualize this theoretical
    framework and allow the methodology of structure equation
    modeling (SEM) to test the theory. The objective is to identify the
    causal links of customer perception and motivation towards the
    integration with construct such as customer’s adoption attitude
    and intention. The outcome of this study makes a contribution in
    providing insights for the development of appropriate business
    model for health care service industry. "
    Relation: Proceedings - ICSSSM'09: 2009 International Conference on Service Systems and Service Management
    Appears in Collections:[經營管理學系 ] 會議論文

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